VISION To be the leading “customer centric” Arab Insurer. MISSION To provide accessible, simple, effective and client friendly products and services that respond to the evolving needs of our customers. OBJECTIVES Enhance Shareholder value. Emphasize excellence in our relations with our stakeholders, while exercising good corporate governance, enhancing our internal controls,simplifying processes,upholding professional ethics, integrity and social responsibility. Respond to our customers’ needs by offering them transparent quality products, good investment opportunities, outstanding personalized services, dedicated personnel, and an elaborate, easily accessible, distribution and claims’ handling networks. Achieve a fair return on equity, benchmarked with local markets' yeilds. Sustain a culture of leadership, trust, open communication, transparency, efficiency, effectiveness and innovation, thus adding further value to our stakeholders. Develop . Invest in , Empower our human capital to take on the challenges of a fast changing and growing industry, capitalizing on teamwork spirit and "customer centric" culture. Enhance our corporate brand by using an advanced and holistic marketing approach. Play a positive role in the countries of our operations through local CSR activities. Use state of the art technology.